ATTRIBUTION INSIGHTS
Understand true channel performance with attribution triangulation
THE ATTRIBUTION PROBLEM
[CONTENT TODO: Explain post-iOS 14 attribution challenges, why single-source attribution is unreliable, how platforms over-report, and why this leads to bad decisions]
ORCA'S ATTRIBUTION TRIANGULATION
Instead of relying on one attribution source, ORCA combines three:
First-Party Pixel Data
[TODO: Explain tracking conversions via your own pixel/tracking]
First Impression Data
[TODO: Explain tracking when users first see ads, not just click]
Platform-Reported Metrics
[TODO: Explain using platform data as one signal among many]
The Result: More Accurate Attribution
[TODO: Explain how combining these sources provides more accurate view of channel performance than any single source]
WHAT YOU CAN SEE
True Channel Performance
[TODO: See which channels actually drive conversions vs. which take credit]
Customer Journey Analysis
[TODO: Understand touchpoints in the path to purchase]
Assisted Conversions
[TODO: See which channels assist vs. get last-touch credit]
Incremental Impact
[TODO: Understand true incremental lift from each channel]
Blended ROAS
[TODO: See overall marketing efficiency across all channels]
Attribution by Cohort
[TODO: Track which acquisition channels produce highest LTV customers]
COMMON USE CASES
Budget Allocation Decisions
[TODO: Example of reallocating budget based on true attribution vs. platform-reported]
New Channel Testing
[TODO: Example of testing a new channel and understanding its real impact]
Campaign Optimization
[TODO: Example of optimizing campaigns based on actual performance vs. reported]
Upper Funnel Valuation
[TODO: Example of understanding value of awareness/consideration channels]
THE DIFFERENCE IT MAKES
Single-Source Attribution
- • Platforms over-report their impact
- • Double-counting conversions
- • Missing view-through impact
- • Can't see full customer journey
- • Leads to suboptimal budget allocation
Attribution Triangulation
- • More accurate channel performance
- • No double-counting
- • Captures view-through conversions
- • Full customer journey visibility
- • Better budget allocation decisions
GET ACCURATE ATTRIBUTION
Stop relying on single-source attribution—see the complete picture